Outline:
– Why we started Creativity’s UK in 2016 and what gap we saw in UK cultural criticism
– Our editorial approach: cross-disciplinary, independent, critical rather than promotional
– Introducing the people and voice behind the coverage
– What the Award Submissions program is and why we run it
– How readers, creatives, and partners can get involved
Full draft:
Creativity’s UK started in 2016 with a simple observation: UK cultural criticism was scattered across dozens of outlets, each covering one discipline well but few taking a genuinely cross-disciplinary view of art, design, architecture, film, theatre, literature and music together. We wanted a single destination for readers who cared about all of it, written with the same critical seriousness whether the subject was a gallery show, a new building, or a fringe theatre production.
That’s still the mission today. We publish frequently — several new pieces a week — because we believe cultural commentary should track the pace of the culture it covers, not lag behind it in slow, occasional essays. Our writers come from backgrounds across journalism, curation and practice, and our editorial line is simple: honest critical engagement first, access or relationships second.
One thing that sets us apart from being purely a review outlet is our Award Submissions program. We built it because we kept encountering strong creative work — from artists, designers, architects and filmmakers without major gallery or agency backing — that had no natural route to wider recognition. Submissions go through editorial review, and shortlisted work receives a full feature, not just an entry in a list. It’s a small but deliberate way of using our platform to widen who gets seen.
We’re also opening the door wider to brands, galleries, festivals and cultural institutions who want to partner with us — through sponsored features, co-branded coverage of a launch or exhibition, or a standing advertising arrangement. We’re independent, so any partnership still has to fit our editorial voice, but we’re actively building this side of what we do.
If you’re a reader, the best way to stay close to all of this is our newsletter, where we round up the coverage worth your time each week. If you’re a creative professional, look at the Award Submissions program. And if you’re a brand or institution, we’d like to talk about what a partnership could look like.
Eight years in, the goal hasn’t changed: take UK culture, across every discipline, seriously — and give the people making it a fair shot at being seen.